From flowing dresses to furry cashmere coats, Hugo Flear made a massive impression on women at NAMPO 2024.

Hugo Flear, Designer and Owner of the brand, and Dennis Hamer, Brand Manager, welcomed women to try on their exquisite clothing, with the personal help of a stylist. The linen used is softer and creases far less, making it irresistible when  you touch it.

They have statement pieces for women to wear.

Hugo Flear clothing is truly South African, but made with Italian linen that does not scratch and can be washed in a washing machine, making the fabric easy to care for and use. Linen, being a natural fiber, provides a luxury, warm feel in the winter and in summer it breathes.

It is suitable for ageless women, with their signature protea design digitally printed on the linen, making this brand unique and irresistible. They cater for sizes from extra small to double extra-large for all women with different body shapes to wear.

Beautiful green linen dress.

Dennis Hamer says, “The clothing sells itself because it is soft, elegant, and you will receive so many compliments when you wear Hugo Flear.”

If you missed their NAMPO stand, you can visit their website at https://hugoflear.com/