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From farm to plate: Shell keeps agriculture moving forward
For generations, farming knowledge, values and traditions have been passed down from grandfather to child, along with the responsibility of protecting the land and the machinery that keeps the farm running. While equipment has evolved, the need for dependable performance has remained the same. From farm to plate Before[...]
Farms under pressure: how can fuel protect profits, come rain or shine?
Around the world, farmers are talking about how rising equipment costs are adding to the pressure they’re already feeling, working in an industry so transformed by globalisation. In Germany, a farmer will tell you how two harvesters now cost what five did, back in the 90s. In America, another[...]