TotalEnergies’ range of Agri Lubricants has been redesigned, with an upgraded design that is not only attractive, but also provides all the necessary product information required to better understand end user application and benefits of use.

For more than 60 years, TotalEnergies has been developing new innovations in lubricants for markets across the globe, but one of the oil company’s most notable developments has been a dedicated range of lubricants designed specifically for equipment used in the agricultural sector.

“While many lubricants and similar products out in the market can be used in different types of heavy machinery, such as those used in transport and logistics, it’s important to be aware that every industry has different needs. At TotalEnergies, we strongly believe that certain markets deserve a dedicated range of products, therefore, the Agri range is our exclusive brand to address your demanding agricultural needs. The Agri Lubricants range which has been developed over many years during our long-standing history in the agricultural sector, is the result of this – a dedicated and tailor-made solution that was necessary,”

said Jacobus Langenhoven, Lubricants Technical Manager at TotalEnergies Marketing South Africa.

The way in which a tractor operates stands in stark contrast to that of a long-distance truck, therefore the products used to service these vehicles should be dedicated to meet their individual needs, while also increasing operational efficiency and lowering maintenance costs.

Through years of research in realworld farming conditions, this range as been designed to be compatible with the equipment and technology used by South Africa’s farming community.

But to ensure that the products are made even easier to use by manufacturers and consumers, TotalEnergies has also upgraded the packaging of the Agri Lubricants with a new look to help discerning customers.

“Apart from the attractive aesthetic, the new design is about putting as much information as possible on the products in a clear, functional way that makes it easy to understand. Any confusion on where and when it should be used, or even the number of original equipment manufacturer (OEM) approvals is now New lubes to make your farm run smoothly: Agri range redesigned to highlight robustness and enhance ease-of-use for end users Article supplied clearly – and cleverly – part of each container’s design,”

said Jacobus.

The new design is also dedicated to highlighting how the products have been formulated to promote fuel economy, lower CO2 generation, and help keep equipment up-and-running for longer.

The containers also have a built-in counterfeit detection system with quick response (QR) codes that can be scanned by consumers on their mobile phones to determine if the product is legitimate.

“We have always made good quality products with great performance, and we often hear of people who interchange products, but they really should not. Performance relates to the specifications that the product meets, while quality speaks more about product consistency. This packaging design is about the quality and performance, and we hope it inspires people to recognise how we have developed each premium formula that they can trust,”

said Jacobus.

With decades of experience in the sector, TotalEnergies’ Agri Lubricants offer a complete range of innovative products covering all types of application. For more information on the products, as well as supporting material, you can view this information on the Lubricant Online Product Catalogue.