Bridgestone
BRIDGESTONE: VT-TRACTOR tyre boosts productivity, reduces costs, and protects crops and topsoil
South Africa’s farmers have a well-deserved reputation for using technology to farm smarter and increase productivity despite challenging conditions. The launch of Bridgestone’s flagship VT-TRACTOR range of agricultural tyres in South Africa offers the local farming community an excellent opportunity to work smarter and achieve better results. Internationally, the[...]
Concerted effort on empowerment advances tyre manufacturer’s transformation ambition
Bridgestone Southern Africa (BSAF) has been certified a Level 1 Broad-Based Black Economic Empowerment (B-BBEE) contributor, the highest level possible. Reacting to the news of this certification, Bridgestone Southern Africa CEO Jacques Fourie says, “making the journey from Level 7 to Level 1 in only three years is a[...]
Bridgestone enters South African agricultural tyres market
Bridgestone has launched its range of ultra-high-performance tyres designed for South Africa’s demanding agricultural sector. Willie Stander, Agriculture Manager at Bridgestone Southern Africa, says that the new agriculture range is in line with Bridgestone’s emphasis on providing solutions for targeted industry sectors. “Bridgestone entered the agricultural sector in Europe[...]
Bridgestone enters South African agricultural tyres market
Bridgestone has launched its range of ultra-high-performance tyres designed for South Africa’s demanding agricultural sector. Willie Stander, Agriculture Manager at Bridgestone Southern Africa, says that the new agriculture range is in line with Bridgestone’s emphasis on providing solutions for targeted industry sectors. “Bridgestone entered the agricultural sector in Europe[...]
Keeping the trucks moving’
Bridgestone is using increasing amounts of technology to help fleet owners get the maximum use from their vehicles while reducing costs. Trucking and logistics businesses are facing severe challenges. Input costs like diesel and labour are steadily creeping up, and poor economic conditions mean that volumes are down. “The[...]