A farm or an agricultural company that does not promote itself and its products, is like a guy winking at a girl in the dark – she will never know that he has the most beautiful blue eyes in the room.

An excellent marketing option is to make sure your name is on everyone’s lips and to achieve that, it must be seen everywhere. It must be on your delivery truck, on the containers you are using, on your farm gate, on your workers’ uniforms and the shirt and hat you put on when you go to NAMPO, attend auctions and even when you visit your bank manager.

Today there are many companies that provide corporate dress and brand promotion (branding), but it makes sense to enter into a partnership with a company that has developed from agriculture for agriculture and shares the same values.

Leatitia Smit, founder and owner of Oom Kallie Khaki, says: “Our name says everything because who does not know an Oom Kallie? A proud person with hard hands showing that he has been working on the farm since childhood. A person with high moral values ​​who makes friends and builds relationships on the basic principle of honesty. ”

This is also what Oom Kallie Khaki stands for. Leatitia says that the company started six years ago in a modest room, and strived towards providing high quality, durable clothes and accessories to the Oom Kallies in our lives. Since then, Oom Kallie Khaki has expanded so much that there is a walk-in shop where people can look at the different ranges and try them on to help with their choices.

Leatitia says: “We are a small but professional company specialising in clothing and accessories for 4X4 and outdoor people and the agricultural sector, such as breeding societies, farms and now also… ProAgri!”

She says they recently expanded their range to include products for children and women.

They have their own range, but are also a supplier of well-known brands such as:

• Sterling Outdoor
• WildWay Clothing
• Tarzan shoes
• Freestyle shoes
• Barron
• Amrod

The product range includes:

Coat shirts, golf shirts and T-shirts, shorts and trousers, hats and caps, stationery and children’s clothes. The range can be expanded as needed.

Leatitia says: “Here at Oom Kallie Khaki we still believe in good customer service and value for money. Although it is also possible to order online, we aim to form long-term partnerships through personal service and regular contact. We have a strong view on value for money and maintained it over the years.”

Services they deliver include embroidery, laser cutting and block printing (meaning printing on any object such as a pen or key holder).

Prices will be provided on request, but here is an example of ​​available products and prices:

• Tear-free or cotton shirts and blouses from R255; available in various neutral and bright colours
• Denim shorts from R200
• Vellies (rawhide shoes) from R400; available in light or dark kudu leather
• Genuine leather belts in different widths from R300
• Genuine full leather hats and mesh hats are also available from R330
• Children’s khaki shirts from R165
• Children’s vellies from R255

Farmers will find Oom Kallie Khaki’s people at shows, festivals and auctions. Their store in Benoni is worth a visit, especially to get ideas for your marketing plan. The address is Shop 3, High Road 92, Maroudas Centre, Benoni. Visit their active website, www.oomkalliekhaki.co.za, or call Leatitia Smit at 081-216-6748 or 082-447-2668.