FUSO weathered the storm with their Simply Better Trucks
FUSO trucks have been sold in South Africa since 2002. The heavy-duty, medium-duty and light-duty FUSO trucks have become a familiar sight on the roads of Southern Africa, thanks to their robustness and fuel efficiency.
As with everyone else in the transport industry, the Covid-19 lockdown has made itself felt in the FUSO camp. Ziyad Gaba, Head of FUSO, answers some questions about the effects of the lockdown and FUSO’s plans to rise up to full capacity again.
How has FUSO managed to weather the Covid-19 storm?
It has indeed been a massive challenge and disruption to our normal business. The hard lockdown meant a freeze in production as well as marketing or business-related activities. Returning to business operations was gradual due to the reduced staff capacity and gradual build-up to operate at 100%. However, as FUSO we have put measures in place, acted swiftly to allow flexibility and ensure business could continue as close to normal as possible.
By being flexible to meet the changing environment,and with constant communication to our dealer partners and customers, we have managed to resolve many challenges presented to us. I believe we have emerged stronger out of the crisis. Covid-19 has had its challenges, but it has also presented an opportunity for businesses to reinvent and find better ways of operating.
What is your outlook on the commercial vehicle industry given the current economic climate?
We expect the total truck market to drop significantly year-on-year, especially in the light-duty (LDT) and medium duty (MDT) transport segments which will be more than 20% lower than 2019. However, the last quarter has shown some signs of recovery in the market, and the heavy-duty transport (HDT) market shows some signs of resilience until the year-end.
Where are the growth opportunities for FUSO?
Construction will be picking up; our FJ26-280C model has been well accepted by the market with sales increasing.
Any exciting projects planned for FUSO?
Several new products are being evaluated, including a solution for the short/medium distance HDT market. Our developments in the aftermarket business, including FUSO Value Parts, will give us further opportunities to grow in the coming months.
What are your expectations for 2021?
We expect business to remain tough as the economy will recover slowly, we are cautiously optimistic of moderate growth in 2021 and improved growth between 2022 and 2023. Recovery post Covid-19 and all unknown factors as a result of this, will surely bring about its own challenges. But as FUSO we know we have a valued brand, and we shall continue to provide exceptional service no matter the climate we find ourselves in. We are now more dedicated than ever to ensure sustainability in our brand and our brand promise of Simply Better Trucks.
FUSO trucks are sold and marketed by Daimler Trucks and Busses, a 100% subsidiary of Daimler AG. Contact your closest dealer to test-drive a Simply Better Truck.