A legacy to many South Africans, Dairybelle has been a household name since childhood for many. Today her Epping facility doors are closed and a Liquidation order final. Her history, from as far back as the late 1920’s, has seen both success and challenges as it dominated the southern tip of Africa.

As growth and changes took place in the organization and dairy divisions matured offering butter, yogurt, UHT long life products and milk, Dairy Belle firmly established itself as a serious player. Ownership changed hands along the way, and in 2014, Clover purchased the yogurt and long-life milk business of Dairybelle for R200 million. That same year the industry continued to remain under pressure as local and global competitors rivaled for a share of the market.

The latest chapter has seen the much-loved brand take a new direction as the Dairy Belle brand itself is in negotiation for sale with several interested parties. Her buildings and moveables are now up for auction, making way for a new generation of owners.

Both the property and moveables of Epping, Cape Town will come under the hammer of black-owned auction house Clear Asset Pty Ltd. The Epping site boasts prominent investment opportunity across two Ervin (Erf 107236 and 112227), with the former Erf including a private road registered as a formal servitude in the title deed. The two immovable properties will go on a live auction on Tuesday 20 June and hosted at ENSafrica at 11h00. A refundable deposit of R100,000 will be required to participate.

“The moveables offer exceptional opportunity for SME’s and local and foreign mid-tier players looking to enhance their service offerings or add and upgrade existing infrastructure”, says MD of Clear Asset Ariella Kuper.

From adversity comes opportunity and the availability to acquire fruit juice plants, milk separator streams, yogurt, butter, cheese, cottage cheese and separator modular lines makes this auction highly desirable. There is even a complete fully fitted cold room up for grabs and the cottage cheese plant worked for approximately a mere 14 months before being mothballed according to one employee. This moveable portion of the sale will be offered via online auction closing at 15h00 on 18 July 2017 and requires a R20 000 refundable deposit to register.

Full due diligence, images and available information for both moveables and immoveable properties are available on the company’s website supported by opportunities to inspect.

Source: PR Lab