ADMA shows the pride of agriculture in Zimbabwe
adma 1
The rather windy, cloudy, and cool weather did not deter visitors from queuing to get through the tight security measures at the entrances. The measures were implemented due to the presidential visit on the Friday.
In a display of optimism, agricultural suppliers in Zimbabwe flocked to the Borrowdale Racecourse in Harare for the third annual ADMA (Agricultural Dealers and Manufacturers Association) Show. With more than 150 stands, the show showed a 50% increase on last year’s attendance and an even better quality of displays and products available to farmers.
Close to 10 000 people visited the show over the three days in June, and many used the opportunity to look at new technology, catch up with old friends and to do some serious networking. Mr Marco Garizio, President of ADMA, took time off his busy Loadagropower stand to explain to ProAgri that ADMA had to step in to create their own dedicated agricultural show when the previously successful agricultural show lost its focus.
“Our farmers depend on innovative and cost-effective farming concepts. The initiative behind our AgriShow is to give our industry players and our farmers a once a year opportunity to identify and compare products that offer cost saving advantages and concepts,” he explains.
He said afterwards the reaction they received from the public visiting the show was that they were quite overwhelmed by the size of the show and the volume of equipment on display. “It did not project a country that is supposed to be on the brink of collapse. Most exhibitors indicated good sales and enquiries and said they will definitely exhibit again next year.”
Marco also acted as host for President Emmerson Mnangagwa who visited the show on the busy Friday. He says: “The President was suitably impressed with the show and had no idea the mechanisation sector was as big or as competitive as it is. On a personal note, being a farmer from before the land re-distribution programme, he indicated he would love to be able to walk around the show and leisurely view what’s on the market and display.”
The new monetary policy had an influence on sales, because agricultural business has been running smoothly on USD and any new currency cannot replace that buying power, says Marco. Even so, his company, Loadagropower, could cover their exhibition costs, including transport, with the sales generated at the show.
ProAgri visited many stands during the show. Please join us in a brief tour:
was shown around the show by
ADMA President Marco Garizio.
a full range of farming equipment, including their own robust tillage and
other machinery, New Holland tractors and Iveco trucks.
ranging from the old to the new and from the small to the impressively
large, but Graeme Smith, Country Manager of AFGRI
Zimbabwe, says the 6175M remains one of the popular choices in
Zimbabwe due to its versatility.
AgriShow. They provide everything you need
to irrigate anything you plant. Partnering with
One Stop Solar also means that you can get
off the grid with you irrigation and everything
else on the farm, explained Paul Myburgh and
Grant Tapson from Driptech.
one of the company’s team of experts
advising farmers on all the
nutritional needs of their plants.
tyre specialists, Amcotts,
said they had a very good
show with farmers making
use of the show specials.
dealers for Case, says they
are not afraid to go big with
red in Zimbabwe.
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